A #NewhouseGLDSM Night at the Herg

 

 

On March 20, Newhouse presented a Global Leaders in Digital and Social Media Speaker Series in the Herg auditorium. Chuck Hemann, group director of analytics for W20 Group and co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, gave a presentation on his knowledge of how companies like Red Bull, the Hershey Company, and Intel turn big data into actionable insights about their audiences. Below is a Storify that recaps the night:


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