On February 27, Andrew Hetzel, Vice President of Corporate Communications at Blue Cross Blue Shield, visited Syracuse to deliver a presentation. Hetzel is a proud member of our Newhouse alumni community! Hetzel’s lecture focused on “Big Data vs. Big Regulation in the Quest for Consumer Loyalty.” It was a pleasure to learn from such an accomplished professional and the audience was extremely impressed with his speech. Throughout the presentation, members of the audience used the hashtag #NewhouseGLDSM to chat and share Hetzel’s inspiring words of wisdom. Below I have embedded the Storify that highlights Hetzel’s main points throughout the evening. Enjoy!
Prior to his presentation in the Herg Auditorium, Hetzel attended our #NewhouseSM4 class to speak with us privately. Straight off the plane and into our classroom! Here are some of his useful tips: View as slideshow