My #NewhouseSM4 class welcomed guest speaker Kate Brodock, Syracuse University’s Executive Director of Digital & Social Media, to our class earlier this week. Kate oversees all of SU’s various social media accounts and discussed how Syracuse uses digital and social media to engage with its audiences. Syracuse utilizes social media really well and has established a presence on almost all major social media platforms: Facebook, Twitter, Instagram, Foursquare, Pinterest and Tumblr. The only social media platform I didn’t hear Kate mention was Google+. It was interesting to learn that while Kate oversees all of the accounts, selected SU students are the ones writing, photographing and posting the content. It’s a shame that I’m graduating because I would have loved the opportunity to apply for this reputable position! I follow all of Syracuse’s social media accounts, except for Tumblr and Pinterest, and I have always been very impressed with how fresh, modern and consistent the team is with posting new information and photographs. My personal favorite social media platform is Syracuse’s Instagram account. From sports to snow to vintage #tbt, Syracuse’s Instagram account really captures the spirit of our blue and orange university. Syracuse’s Instagram page recently received recognition in an article entitled “How 10 Colleges Are Using Instagram.” I know that after graduation I’ll be especially grateful of Syracuse’s social media accounts because it will be an easy way to engage and stay updated on all of the events taking place on campus.
Below is the Storify I created to summarize Kate’s lecture:
#NewhouseSM4 welcomes @Just_Kate to our classroom: