Tag Archives: Public Relations

Crisis Communications and Social Media

If you have been following my Twitter, LinkedIn, or Google+ accounts for the past few months, you might have been wondering why “#NewhouseSM4” has been included in most of my posts. Hopefully, by now you’ve figured out that #NewhouseSM4 is the Social Media Theory and Practice class I’m taking at Newhouse. I apologize for flooding your feeds and I hope you learned a thing or two about social media!

Thanks to @Dr4WARD and our wonderful TA, @Adelynlee, this past semester I learned how to become a social media expert on some of the most modern platforms. I hope to be able to apply my new background in social media to my future career in the communications industry. Overall, I’ve become aware that the social media industry is hectic, fun and very fast paced. It constantly evolves and the only way to keep up is by being an active social media influencer on a day to day basis.

Our final requirement for #NewhouseSM4 was to collaborate in groups to educate our fellow peers on a subject that relates to social media. Since most of my team members have backgrounds in PR, we decided to create the project: “Mange Your Crisis Using Social Media.” Crisis Communications and social media are vital skills that all PR practitioners utilize. In order to obtain valid research and a better understanding on how social media is used in crisis communications, we interviewed several industry professionals. Thank you for all of your help and your contributions to our presentation: @joshmduke@michaelhayes@dcraig@MHJohnston.

My group presented our PowerPoint presentation on April 22, 2013 and the class participated using the hashtag, #NHCrisisComm.  If you weren’t able to catch our presentation in class or follow along with #NHCrisisComm, have no fear, storify is here! Below is a recap of the highlights from our presentation. Additionally, a copy our presentation was posted on SlideShare and you can view it here.

Just wanted to give a shout out to my awesome group members: @Callan_Young@RadioRashaud and @AshleyJSeigel!

Screen shot 2013-04-25 at 3.05.22 PM

Screen shot 2013-04-25 at 2.47.24 PMScreen shot 2013-04-25 at 2.47.47 PMScreen shot 2013-04-25 at 2.48.04 PMScreen shot 2013-04-25 at 2.48.19 PMScreen shot 2013-04-25 at 2.48.32 PMScreen shot 2013-04-25 at 2.48.42 PMScreen shot 2013-04-25 at 2.48.54 PMScreen shot 2013-04-25 at 2.49.10 PM

Tagged , , , , ,

A #NewhouseGLDSM Night at the Herg



On March 20, Newhouse presented a Global Leaders in Digital and Social Media Speaker Series in the Herg auditorium. Chuck Hemann, group director of analytics for W20 Group and co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, gave a presentation on his knowledge of how companies like Red Bull, the Hershey Company, and Intel turn big data into actionable insights about their audiences. Below is a Storify that recaps the night:

Screen shot 2013-03-23 at 1.20.07 PM Screen shot 2013-03-23 at 1.20.24 PM Screen shot 2013-03-23 at 1.20.37 PM Screen shot 2013-03-23 at 1.20.56 PM Screen shot 2013-03-23 at 1.21.24 PM Screen shot 2013-03-23 at 1.21.11 PM Screen shot 2013-03-23 at 1.21.37 PM Screen shot 2013-03-23 at 1.21.52 PM Screen shot 2013-03-23 at 1.21.59 PM Screen shot 2013-03-23 at 1.22.12 PM Screen shot 2013-03-23 at 1.22.24 PM Screen shot 2013-03-23 at 1.22.32 PM

Tagged , , , , , , , , ,

Andrew Hetzel’s Lecture at Newhouse

On February 27, Andrew Hetzel, Vice President of Corporate Communications at Blue Cross Blue Shield, visited Syracuse to deliver a presentation. Hetzel is a proud member of our Newhouse alumni community! Hetzel’s lecture focused on “Big Data vs. Big Regulation in the Quest for Consumer Loyalty.” It was a pleasure to learn from such an accomplished professional and the audience was extremely impressed with his speech. Throughout the presentation, members of the audience used the hashtag #NewhouseGLDSM to chat and share Hetzel’s inspiring words of wisdom. Below I have embedded the Storify that highlights Hetzel’s main points throughout the evening. Enjoy! 

Prior to his presentation in the Herg Auditorium, Hetzel attended our #NewhouseSM4 class to speak with us privately. Straight off the plane and into our classroom!  Here are some of his useful tips:  View as slideshow
  1. “Do your outreaches respectfully.” –@andrewhetzel on contacting executives & professionals in any field through #socialmedia #NewhouseSM4
  2. its about reaching out in the right way, in the right time while being respectful @andrewhetzel on networking #NewhouseSM4
  3. Social Media has made a huge difference on how we can interact with people that are not normally within our reach @andrewhetzel #NewhouseSM4
  4. Oh, and on a side note:
  5. @andrewhetzel follows our class hashtag, #NewhouseSM4, and said, “It’s like getting a free education at @NewhouseSU
  6. Ready to hear @andrewhetzel again for #NewhouseGLDSM #NewhouseSM4 http://pic.twitter.com/GjC9YbNaGC
  7. At 6p.m. Hetzel met with a much larger audience to discuss “Big Data vs. Big Regulation” After a brief introduction, Andrew Hetzel takes the stage:
  8. Healthcare Big Data Conundrum ~ @andrewhetzel VP Corp Comm @BCBSM #NewhouseGLDSM #infographic http://twitpic.com/c7cj2v
  9. How deep and TRUE is this statement?:
  10. “There is no industry that is more personal than healthcare. Your life (quite literally) could be in our hands.”@andrewhetzel #NewhouseGLDSM
  11. Hetzel discusses social media and healthcare:
  12. Medical professionals have shyed away from SM because they are not easily reconciled with HIPPA, regulation #NewhouseGLDSM
  13. The change to come will be something never seen in decades. @andrewhetzel #newhousegldsm http://pic.twitter.com/Eg3lQGQkFA
  14. “Social Media is about PEOPLE. It carries the human experience” – @andrewhetzel #NewhouseGLDSM
  15. If you have a social media page, you need to engage with your audience. #NewhouseGLDSM
  16. Employees are the best ambassadors for brands. Half of @BCBSM blog contributors are employees #NewhouseGLDSM
  17. Half of the people that go to @BCBSM ‘s blog are employees…great result want employees to know what is going on #NewhouseGLDSM
  18. Hetzel discussing Blue Cross Blue Shield’s #Connect2BFit program:
  19. #Connect2BFit a great technological advancement that engages customers to live healthy lifestyles #NewhouseGLDSM
  20. I think everyone in the audience was smiling after this comment:
  21. @bcbsm you are lucky to have a top professional like @andrewhetzel on your team. He gave an amazing talk at @NewhouseSU #NewhouseGLDSM
  22. On to the Q&A portion of the evening:
  23. How to integrate social media into your company in an appropriate, safe way:
  24. Nice practical questions about healthcare employees on social media from @nwenderlich and @cabramsGPS #NewhouseGLDSM
  25. SM managers from St. Joseph’s and Crouse Hospital spoke up to ask about how to persuade senior leaders to embrace SM #NewhouseGLDSM
  26. @andrewhetzel: I learned SM is like a cocktail party. You don’t come in & shout. You circulate and listen to conversations. #newhouseGLDSM
  27. Issues of empowering employees to tweet during the work day are discussed #NewhouseGLDSM Risks include security and data regulations
  28. People’s phones are a personal gateway to SM at work #NewhouseGLDSM a growing issue in the workplace
  29. #NewhouseSM4 was very impressed with our guest speaker. Thank you Andrew Hetzel!
  30. Absolutely impressed with @andrewhetzel lecture. It feels great 2 b a @NewhouseSU student. Learned a multitude of things #NewhouseGLDSM
  31. Celebrating @andrewhetzel ‘s lecture on big data in the Herg with #newhouseGLDSM and @Suprssa . Thanks for coming! http://pic.twitter.com/iFbuNmihUt
Tagged , , , , ,

Social Media Then And Now

My first encounter with social media, not including AOL’s features, was seven years ago when my preteen friends and I decided to sign up for Friendster. Friendster is a social networking site where you interacted with friends, met new people and shared photos. Basically, it was our gateway drug to Myspace, Facebook, Twitter, LinkedIn and today, the ever so popular Instagram.

Remember this guy?

Remember this guy?

I think social media is brilliant and I really respect the way it has evolved over the past few years. I can truly enjoy and identify with social media because it’s a way to project myself over several different mediums. Since I didn’t come out of the womb as a science or mathematical genius and lack any artistic capabilities, I was forced to search for an alternative way to express myself. Luckily for me, social media has become quite the hot commodity and it goes together quite nicely with my education in public relations. As a second semester senior, I’ve been keeping my eyes open for job opportunities. Since I really do enjoy everything I’ve learned thus far in Dr. William J. Ward’s “Social Media You Need to Know” course, I’ve been filtering my job searches to include social media. What does this mean for my future? I’m not really sure yet. All I know is that if I’m going to be working in public relations, I definitely want social media to be a part of the job description.

Tagged , , , , , ,

Here’s To New Beginnings!

First blog entry. Talk about pressure to whip up some quality writing! I started a blog called Marom Aviv one year ago in an effort to inform my friends and family on my whereabouts while abroad in Tel Aviv, Israel. However, the blog failed when I realized that I preferred to be out enjoying every moment of my incredible experience than sitting inside typing everything up. Truthfully, I was far too immersed in the Israeli culture and blogging just didn’t fit into my schedule.

Fast forward to one year later and it’s currently 2:51 p.m. on a Friday and I’m comfortably relaxing in my bed. I’m a second semester senior and I don’t feel guilty about being a bum right now because I’m VERY aware that in three months, I’ll either be searching for a full-time job or (fingers crossed) will be employed. Similarly to my time in Tel Aviv, I’m enjoying every last-minute of my fart too short college career. Anyways, I decided to change my old blog name into something more suitable for my passions for public relations and social media. Marom Aviv Media is a mix of my last name, my true love for all things related to Tel Aviv and the media world that I will soon be entering. Additionally, because I’m addicted to food photography and am passionate about climate change, I plan to include blog posts on these topics. Sorry in advance for all of the random postings but these are my areas of interest.

One piece of advice that I wish I could scream out to all underclassmen is this: declare your major early and take 15-16 credits every semester so that by the time senior year rolls around, you can qualify as a part-time student and only take a couple of classes. As a sophomore, I used my extreme organizational skills to plan out every remaining semester at Syracuse. Somehow, I managed to complete most of my requirements, receive credit abroad and as a result, I’m only enrolled in three courses. If you couldn’t tell, I’m really enjoying my chill semester. On top of all of that, I LOVE my classes. Just ask my parents; I visited home last weekend and I think I spent half our time together blabbing about my courses.

I’m currently taking three Newhouse courses: (1)Race, Gender and the Media, (2) Communications Law for Public Relations and Advertising and (3) Social Media You Need to Know. The latter class is actually the reason I decided to create this blog. Thanks to Dr. William Ward (@DR4WARD) I’m becoming an expert on all major social media platforms. Name a social media website or application and I bet I’m on it. Facebook, Instagram, Google+, LinkedIn, Vine, Klout, HootSuite and the list will grow as the semester unravels. So far, I have learned so much invaluable information and I couldn’t be happier that I am taking these courses right before I enter the real world. I’ve become a social media extraordinaire, a law nerd (I literally enjoy reading the textbook) and I’m more aware than ever before about the importance of gender and racial equality in modern-day media. All I can say is thank you Newhouse for allowing me to take such diverse and valuable courses. I look forward to writing future entries!

Tagged , , , , , , , , , ,